Ed Sheeran Buys Vegan Domino’s Pizza for Dedicated Fans


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March 23, 2018

The musician treated fans who camped out to see his concert in Brisbane, Australia to vegan pizzas from the chain, which recently added Follow Your Heart’s vegan cheese to its menus.

British musician Ed Sheeran treated fans to Domino’s pizza—with vegan options—on Sunday prior to his concert on Tuesday. Fans camped out for days in advance of the show outside of Suncorp Stadium in Brisbane, Australia, which prompted the singer to place a mass order for pizza to feed the crowd. One fan spoke with local radio station Hit105 to explain Sheeran’s kind gesture. “He sent [pizza] to us in Adelaide as well,” the fan said. “My sister and I were kind of bummed because he didn’t have a vegan pizza for us, but he came through for the Brisbane one.” Earlier this year, Domino’s introduced vegan cheese—courtesy of United States-based brand Follow Your Heart—to the menu at all Australian locations after overwhelming consumer support for more vegan options. Earlier this month, Domino’s New Zealand asked its Facebook fans if they would be interested in a vegan cheese option.

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